Reach Complete Care “Flip-Top Head”

Click to see the storyboard

An animated promotion of Reach Complete Care Mouth Rinse and the Curve Toothbrush. This is based on an animated ad from the early 80s, which featured "Mr. Reach," a character whose head flips open so he can brush his back teeth - at least until he finally tries the Reach Toothbrush.

I created this in its entirety:
wrote the script
updated the character design
drew the art in Illustrator
animated the character using After Effects Puppet rigging
textured, lit and animated 3D product sequences in Cinema 4D
selected stock music
directed voiceover
edited the final

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