Custom Content

Men's Journal Custom Video

Men's Journal has always leveraged it's superior editorial content to grow great partnerships with top brands. The first two videos here were created for Honda and Victorinox, and the second two videos are pitch videos to land new clients in the apparel and travel markets.

Wings of Strength and Muscle & Fitness at Olympia 2019

I worked closely with Wings of Strength, the world's premiere women's bodybuilding association, to integrate their athletes and branding across the 2019 Olympia Fitness and Performance Weekend. Placements included recurring monthly print ads and advertorial spreads, and high-impact event inclusion such as large scale banners, billboards, column wraps, and prominent stage video placement.

Workout at Wingate, Wyndham Hotels

Men’s Fitness and Muscle & Fitness HERS partnered with Wingate by Wyndham Hotels to provide travelers with in-room workout routines that capitalized on the strength, brand authority and reach of the brands. Utilizing custom created content, Men’s Fitness and HERS created collateral that provided visibility on-property and online, such as:
• In-Room Training Guides
• On-Site Photo Shoot
• Fitness Center Poster Decals
• Digital media and sponsored content
• Print brand ads

Seagram's 7 Crown and Playboy

Seagram's 7 Crown turned to Playboy to promote the debut of their Dark Honey and Stone Cherry specialty whiskeys. The program featured a special 6-page section of Playboy which integrated 7 Crown into vintage archival 60s and 70s photography from the magazine, as well as Playboy Club ephemera. in addition there were recurring print ads, and an an online content hub containing a reader poll, sweepstakes, and mixologist videos hosted by two Playmates representing the two product flavors.

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