Joe Weider’s Olympia Fitness & Performance Weekend

Olympia 2019

In 2019 the four-day Olympia Weekend came under new leadership, and I was brought in as design lead. I handled print and digital media as well as branding, starting with a complete refresh of the well-established logo. I designed all the brand imagery, including 6 months of print ads and sponsored advertorials, Las Vegas billboards, social posts, sales reels, 100ft-wide wall prints and column wraps, 3D motion graphic stage video, and even the hotel key card. I was responsible for scaling and placement of over 30 sponsors' logos according to their commitment, and working closely with the two title sponsors for major exposure.

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