Working with the design and copy team at Ro Derm, I created 3D assets and top-performing paid social ads for Ro’s line of skin care and eyelash products. I also designed and built WordPress pages, including a guide for how to take the best selfies for user generated content.
Client: Ro
3D modeling, motion graphics: John Kitses
Art Direction: Adi Schlank
Copy: Kayla Dalsfoist
I made many short social ads for Ro Derm, and this was one of the best preforming ones by far. Its success as a “champion” ad inspired the creation of a new working group to focus on iterating the approach across other creative campaigns.
Creative insights are described next to the ad, which include: clear, good copy with strong value points and a promotional offer, and user generated content mixed alongside cleanly rendered 3D product shots.
The educational aim of the ad is introduced as a faux user question, “What is Latisse?”
Within the first few seconds the product is seen and identified by name.
Footage of actual Latisse users was edited to lend authenticity to the ad.
The use of the product is demonstrated clearly.
Strong and direct copy gets straight to the point.
Copy and data points are animated in to catch attention.
As at the beginning, the product is show in an attractive, clean 3D render. A promotional offer seals the deal.
This page was designed in Figma and built in WordPress. Ro Derm has many patients who share their of their skin care progress with Ro, for both organic and paid social use. A clear, simple instruction page was needed to help patients shoot the best photos possible.
From a simple bullet-pointed brief, I worked to clarify the content with a copy writer and organize the content visually. no imagery was suggested in the brief, so I took an image from Ro Derm’s first lifestyle photoshoot, and comped it into a shot I took of a hand holding an iPhone.
I’m a multidimensional, highly adaptive art director and team leader working in product design, motion graphics, and print. I have advanced expertise in Figma, After Effects, Blender, Photoshop, and Premiere, and a holistic cross-functional understanding of branding and promotions. I build and manage creative studio teams, and extend solutions to meet goals, from ideation to execution and delivery. Download my resume, or learn more here.
