2019 Olympia Fitness and Performance Weekend
In 2019 the four-day Olympia Weekend came under new leadership, and I was brought in as design lead. I handled print and digital media as well as branding, starting with a complete refresh of the well-established logo. I designed all the brand imagery, including 6 months of print ads and sponsored advertorials, Las Vegas billboards, social posts, sales reels, 100ft-wide wall prints and column wraps, 3D motion graphic stage video, and even the hotel key card. I was closely involved in scaling each of our 30 sponsors' placements according to their buy, and working closely with the two title sponsors for major exposure.