Men’s Journal Custom Video
Men’s Journal has always leveraged it’s superior editorial content to grow great partnerships with top brands. The first two videos here were created for Honda and Victorinox, and the second two videos are pitch videos to land new clients in the apparel and travel markets.
Workout at Wingate, Wyndham Hotels
Men’s Fitness and Muscle & Fitness HERS partnered with Wingate by Wyndham Hotels to provide travelers with in-room workout routines that capitalized on the strength, brand authority and reach of the brands. Utilizing custom created content from an on-site photoshoot, I designed high-visibility on-property and online collateral, such as in-room training guides, fitness center poster decals, digital media, and print ads.
Seagram’s 7 Crown and Playboy
Seagram’s 7 Crown turned to Playboy to promote the debut of their Dark Honey and Stone Cherry specialty whiskeys. The program featured a special 6-page section of Playboy which integrated 7 Crown into vintage archival 60s and 70s photography from the magazine, as well as Playboy Club ephemera. in addition there were recurring print ads, and an an online content hub containing a reader poll, sweepstakes, and mixologist videos hosted by two Playmates representing the two product flavors.