OlympiaTV PPV site and app
In 2020 Olympia Productions is launching OlympiaTV, an OTT channel available online and on all major streaming apps. The channel will grow into a hub for fitness content, and an essential destination for bodybuilding and fitness enthusiasts. The initial offering will be the 2020 Olympia Weekend pay-per-view live streams from Las Vegas, allowing Olympia to reach fans remotely during the Covid-19 pandemic, while growing its viewership. Visit olympiaproductions.com.
I took the lead in designing the brand identity and digital visual presence, and used my photo retouching experience to create a tableau of the 2020 champions and contenders for the splash screen.
Role: Logo and branding, design, typography, photo collage, layout, copywriting.
OlympiaTV Logo Design
A clean one-color logo for channel branding, in horizontal and vertical formats, suitable for overlay on top of video, as well as small-scale digital use. I incorporated a legacy illustration of Joe Weider, simplifying the outlines and matching it up with the iconic Olympia "O," slanted to indicate movement dynamic media.
M C Packaging website and print ads
M C Packaging is a state-of-the-art box manufacturer located just outside New York City. I was hired to refresh their brand and develop their web presence. I contracted a photographer and directed a shoot to feature their facilities, products and capabilities. I was also hired to develop a print ad campaign for the brand, and later a brochure and additional event marketing graphics. Visit mcpackaging.com.
Role: Branding, design, WordPress site design, typography, photo direction, layout, copywriting.
M&F Reps Fitness Podcast
M&F Reps is an "unfiltered" podcast by Muscle & Fitness, hosted by M&F chief content editor Zack Zeigler and celebrity trainer Don Saladino. The wide range of guests include celebrities and experts from the worlds of health & fitness, medicine, child development, sports, and more.
Role: Branding and titles, motion graphics, video editing, music, print promotion.
GNC Lifter's Guide
Drawing on existing published magazine and online content from Muscle & Fitness and Men's Fitness, I made a series of quick social post animations for GNC. The program sold for $100K, and earned 800K social views and over 3000 shares.