Designing for healthcare has taught me how to harmonize visuals with regulatory imagery and text requirements. Legal copy, no matter the length, is an essential component to be integrated both functionally and aesthetically.
I get as much satisfaction when a design passes medical and legal review, as when it is approved by creative stakeholders.
As demand for at-home testing grew during the pandemic surge of 2021, Ro quickly spun up a partnership with Intrivo to distribute the On/Go Antigen self test. Working quickly with limited existing assets, I designed this page and built 18 variations in WordPress in just over a week, allowing Ro to grab a huge market share of the demand, and turn a large profit.
Role: design, WordPress
In early 2021 Ro partnered with Workpath to bring their expanding healthcare offerings directly to patients. This video explains and promotes the service. With just the logo to work with, I carefully selected stock photography and animated the type and logo, creating a visual narrative to support the script.
Role: Editing, motion graphics
I art directed junior talent on the design of this page, in addition to rendering the 3D product. I mentored the designer to establish best practices, gain an understanding of webpage structure, and prepare the design for handoff to developers.
Art Direction: John Kitses
Design: DeVon Haynes
These animations were made for the launch of the Ro Mobile App, the main point of contact between Ro’s patients and providers. The goal was to demonstrate and promote the ease of use and clear interface.
Role: Storyboard, design, 3D, motion
This sequence demonstrates navigation through the app from the Discovery page, which is the main entry point to the experience.
A patient views their provider’s details and qualifications, then initiates a message thread to get a question answered.