Discover Beyond is an original video series from Men’s Journal to promote the Honda Gold Wing touring bike. This was a great project, and I was given creative license to craft the three 5-minute narrative pieces from hours of fantastic footage shot across the American Southwest. I used Adobe Premiere for editing, with Lumetri for color correcting and grading. Audition was used to mix and correct audio, and Cinema 4D for logo design and titles.
Since the dialog was largely unscripted, I was tasked with developing a narrative by assembling the footage into a coherent, meaningful storyline that also spotlighted the bike and sponsor.
The videos uncover stories from the road told by two influencers Thom Hill and Luke DiTella, riding from Austin, Texas to Ventura, California along Route 66. Along the way they report on the Gold Wing’s performance, reflect on the changing American landscape, and describe the freedom that can only be found riding a motorcycle.
Editor, Designer: John Kitses
Director of Photography: Scott Toepfer
Marketing Director: Rob Weinstein
The Discover Beyond program logo was designed to evoke the chrome of motorcycle trim, using typefaces for a look that straddles the vintage and modern. The design was created in Illustrator, then developed and lit in Cinema 4D to create the video titles.
15-second cutdown edits.
I’m a multidimensional, highly adaptive art director and team leader working in product design, motion graphics, and print. I have advanced expertise in Figma, After Effects, Blender, Photoshop, and Premiere, and a holistic cross-functional understanding of branding and promotions. I build and manage creative studio teams, and extend solutions to meet goals, from ideation to execution and delivery. Download my resume, or learn more here.
