In December 2020 I led the creative direction for the launch of OlympiaTV, an OTT service offering fitness content via streaming website and app. It has become the home for the annual Olympia Weekend pay-per-view live streams. I designed the OlympiaTV logo and set the brand standards, and worked with Vimeo, the hosting platform, to build the content archive and navigation. I designed the artwork including photo montages, sponsor integration, and thumbnails, and designed and edited motion graphics for the shows.
See the site at OlympiaProductions.com
Creative Direction: John Kitses
The OlympiaTV logo evokes the legacy of Olympia by incorporating a beloved existing illustration Joe Weider, while updating the brand for a new, modern platform. The classic big Olympia “O” is tilted forward, adding a dynamic quality. The logo is created for positive and negative uses, and is clear and simple enough for use at large and small scales.
Horizontal and negative treatments
I have created video assets for three Olympia Fitness and Performance Weekend events, placing sponsors and brand assets in high-profile placements for maximum impact. I enjoy editing archival video alongside new footage to craft a story that brings the viewer into a larger than life vision. The excitement of these mega sport events is infectious, and I choose music and effects that bring out the drama and thrills of the event.
I created this historical overview of the winners of the Mr. Olympia title, which was played on six oversized wraparound screens on the main stage of the 2020 Olympia Fitness and Performance Weekend, and broadcast on the OlympiaTV OTT pay-per-view site. I worked on color grading, effects and textures to create a unified look for the wide variety of archival footage. I chose and edited the music to bring out the sweeping, emotional drama of this long-running sports event.
A view of some of the many dozens of video assets created for an event of this scale. In addition to the linear edits which introduced program segments, I made looping clips of sponsor logos and ads to play on the stage during the competition, and graphics of the competitor’s names.
I’m a multidimensional, highly adaptive art director and team leader working in product design, motion graphics, and print. I have advanced expertise in Figma, After Effects, Blender, Photoshop, and Premiere, and a holistic cross-functional understanding of branding and promotions. I build and manage creative studio teams, and extend solutions to meet goals, from ideation to execution and delivery. Download my resume, or learn more here.
