Kitses

Ro Testosterone Evaluation Test Kit

Photography and 3D renders

In 2023 Ro launched its at-home Testosterone Evaluation Kit. Lifestyle and studio photography was needed to build out the product landing page. I had just purchased a Sony A7S III camera and other photo equipment for the Ro Creative Studio, and was tapped to shoot the images. Working with the designer who designed the test kit package and landing page, the shots were taken in-house for a quick turnaround time and seamless integration.

  • After Effects
  • Blender
  • Photoshop
  • Photography

Client: Roman (Ro)
Photography, 3D, photo comps: John Kitses:
Package design, landing page: Luka Gavasheli
Copy: Topher Cusumano

Accurate modeling, detailed texturing

3D photo comps

During the photoshoot, packaging for the pills was still undecided. So photos were taken of a hand model using the testing kit, in such a way that the correct product and packaging could be added when they were known. Later, clomiphene pills and a blister pack were modeled in Blender based off of photos provided by the Ro Pharmacy team, and then comped into the photography with Photoshop,

Realistic custom materials

Landing page photo comps

Initially, an image of a pill bottle was placed next to the test kit box in these landing page images. When it was determined that the medication would ship to patients in blister packs not bottles, I was asked to create a 3D model of a blister pack and pills. I then comped  those renders into the photography, updating the images to accurately represent the offering.

Color and lighting matching

Photography

I set up and shot the images for this page on a Sony A7S III, which I had just requisitioned for the Ro in-house Creative Studio. The hand model was the designer who designed the test kit box and the landing page layout.

About John Kitses

I’m a multidimensional, highly adaptive art director and designer working in motion graphics, digital, and print. After Effects, Cinema 4D, Blender, Photoshop, and Premiere are my specialties. I have a holistic understanding of branding and promotions, from ideation and design to execution and delivery. I’ve also built and managed creative studio teams and know how to extend solutions to meet goals. Download my resume, or learn more here.

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John was the go-to resource to not only navigate the design department but the company as a whole… John was a swiss army knife when it came to all things design related.
Kevin FalatkoSenior Director, Experiential & Tentpole Events at Paramount
John was the first person that hired me when I moved to New York City, as a fresh graduate... He allowed me to grow a lot professionally as he guided me throughout the process... Thank you John! Thank you for seeing the potential in me.
Cat LoUX Designer at Amazon
I am always blown away by his work & dedication to each project… John has a unique ability to really hear the client and deliver work that exceeds expectations.
Caroline AbbaManaging Partner at AnCare Holdings
John was an extremely talented, patient, full of laughs and beyond helpful Art Director. He was the perfect person to watch over me as I started my first job out of college and following through to the end of my tenure at Playboy.
Chase FarnumDesign Director at Halo Media LLC
What makes John unique is his desire to bring something fresh and new to any assignment. He presents options in terms of creative messaging, overall look & feel and also balance to any material he contributes to.… Equally impressive is how he credits his team… the mark of an outstanding manager.
Michael NagleGM of Streaming, USA Today News & USA Today Sports
John has the unique ability to take your small, sometimes not fully thought-out concepts and translate them into compelling, beautifully crafted stories. He is also one of the most personable and easy-going colleagues I have ever worked with.
Lisa Kolodny JohnsonFormer SVP Marketing Ro, Fractional CMO

Kitses

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