Paid social ads

Motion graphics designed for ads, using animated type, images, video, and branding assets in short catchy edits.

Ro Derm skincare

3D modeling, motion graphics: John Kitses
Art Direction: Adi Schlank
Copy: Kayla Dalsfoist

These are some of the best preforming paid social ads I made for Ro Derm. Their success inspired the creation of a new working group to focus on iterating the approach across other creative campaigns.

Creative insights include: clear, good copy with strong value points and a promotional offer, and user generated content mixed alongside cleanly rendered 3D product shots.

Ro Derm educational ad v.1

Ro Derm brand ad v.1

Ro Derm brand ad v.2

Ro Derm educational ad v.2

Roman hair loss and Roman Daily multivitamin

These are paid social ads for Roman Hair Care and Multivitamins. The influencer ads are compilations of user generated content, so I developed what little copy exists in them other than the voiceovers. The stop motion ad was an idea I pulled together quickly after a creative brainstorm session, and it proved to be a high performing asset. Role: motion graphics, editing

Roman Daily multivitamin, single influencer

Roman Hair Loss, influencer compilation

Stop motion for Roman Daily multivitamin

Roman Hair Loss, SnapChat proposal

Roman ED pill imagery ads

3D modeling, motion graphics: John Kitses
Copy: Topher Cusumano

These are static assets to promote Roman’s ED treatment, featuring extreme macro closeups of Viagra and Cialis pills rendered in 3D. I used Blender to model, texture, light, and render the pills with a slight depth of field effect. Making pills in 3D is really a lot of fun!

About John Kitses

I’m a multidimensional, highly adaptive art director and team leader working in product design, motion graphics, and print. I have advanced expertise in Figma, After Effects, Blender, Photoshop, and Premiere, and a holistic cross-functional understanding of branding and promotions. I build and manage creative studio teams, and extend solutions to meet goals, from ideation to execution and delivery. Download my resume, or learn more here.

John was the go-to resource to not only navigate the design department but the company as a whole… John was a swiss army knife when it came to all things design related.

John was the first person that hired me when I moved to New York City, as a fresh graduate... He allowed me to grow a lot professionally as he guided me throughout the process... Thank you John! Thank you for seeing the potential in me.

I am always blown away by his work & dedication to each project… John has a unique ability to really hear the client and deliver work that exceeds expectations.

John was an extremely talented, patient, full of laughs and beyond helpful Art Director. He was the perfect person to watch over me as I started my first job out of college and following through to the end of my tenure at Playboy.

What makes John unique is his desire to bring something fresh and new to any assignment. He presents options in terms of creative messaging, overall look & feel and also balance to any material he contributes to.… Equally impressive is how he credits his team… the mark of an outstanding manager.

John has the unique ability to take your small, sometimes not fully thought-out concepts and translate them into compelling, beautifully crafted stories. He is also one of the most personable and easy-going colleagues I have ever worked with.